Social media Strategy - @DevBros
Before publishing just any content on social media, it is perhaps imperative
to have a check on the social media strategy:
What is your purpose or goal?
How can social media help you to achieve your organization's goals? An
organization needs to establish its marketing purpose so that the path forward in achieving the same can
be planned accordingly. If an organization intends to create or increase its brand awareness many others
use social media to bring in web traffic and sales. Social media can help to create customer engagements
about your brand and also act as a customer support channel by creating a community.
What kind of social media platform do you
want to focus on ?
It entirely narrows down to the kind of customers you are looking at - younger
generations who are active on tik tok or Snapchat, or a little wiser crowd who prefer just the talk of
the town on Twitter, or a wider array of consumers who are active both on Facebook and Instagram. It
would be easy to discuss it if we chose a platform.
What type of content are you looking to
Choose a content that gains the attention of your audience in the best way. Do
you choose videos, images or links? Are you planning to promote entertaining content or informative
content? All of these elements put together in your marketing strategy enables social media marketing to
work your way!
Social Media Presence for B2B customers
DevBros at India has special Social Media services in the case of
Institutions or commercial establishments, that provide a digital presence and represent the connection
in the lives of individuals. While a website just provides an online presence, social media bridges an
establishment with its probable customers. Social Media Marketing is a tool that is used to improvise
your marketing needs. It can efficiently engage and drive potential leads to your business.
Target-oriented marketing or Goal-oriented marketing focuses on the right
audience to drive marketing activities. If a product or service is focussed or made for customers of a
particular age group then social media marketing enables us to choose the specific crowd and the
strategies prove higher conversion rates.
How to make the most of your Ad-Budget? A
sneak peek into DevBros secret tips!
Most social media platforms offer advertising options. To validate and make the
right decision and choose the suitable social media for targeting your audience is a challenge. When
considering which social networks to use for advertising, look for the ones that perform well
organically. Social Media networks where your content or product naturally strikes a chord with its
followers are an obvious choice for your first social ad campaigns. When choosing social media platforms
to place ads, it’s also helpful to know which networks are most popular with the sort of target
audience. For example, Facebook is followed by a wider age audience and genders, Pinterest, for has far
more female followers than male users. If you’re targeting a younger crowd, you are most likely to find
them on Snapchat and Instagram. At DevBros India, we have analysed, verified and shortlisted
methods that achieve the best techniques for optimizing your social media activities.